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Candidate Details

Name :

Maxwell Crinklaw
Qualification :
Marketing Manager
Industry :
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Candidate ID:
MC317
This candidate has been hired.

Marketing Manager

About our Client

Results-driven Marketing and Business Strategy Leader with over 9 years of experience in driving growth and optimizing performance within the logistics, transportation, and operations industries. Proven track record of managing multi-million-dollar portfolios and developing data-driven strategies that support cross-functional teams, customer relations, and organizational goals. Expertise in market analysis, contract negotiation, and financial forecasting, with a strong background in leading teams to exceed sales and operational objectives. Adept at leveraging advanced analytical tools like Tableau, SQL, and Oracle BI to provide actionable insights, improve processes, and enhance decision-making across departments. Strong communicator and collaborator with a history of working with stakeholders at all levels to foster business expansion and ensure the achievement of strategic goals.

Achievements

Market Research & Analysis: In-depth knowledge of market pricing strategy, competitive analysis, and customer segmentation, demonstrated through successful development of monthly reports and strategic recommendations for business growth.

Contract Negotiation: Experienced in negotiating multi-year, multi-million-dollar contracts with customers and vendors, ensuring mutually beneficial agreements and long-term business relationships.

Financial Forecasting: Skilled in developing and managing monthly financial forecasts, annual operating plans (AOP), and expense budgets, with a proven ability to provide accurate and timely financial insights for senior leadership.

Sales Strategy & Business Development: Strong ability to identify new business opportunities and lead growth initiatives, as evidenced by securing over $5.8 million in annual business in 2024, surpassing sales goals.

Communication & Presentation: Excellent written and verbal communication skills, as evidenced by leading Quarterly Business Reviews with top clients and delivering impactful presentations to internal and external stakeholders.

Professional Experience

Marketing Manager

  • Provide strategic insights on multiple consumer markets and deliver detailed information to key stakeholders within the organization
  • Manage multiple different consumer markets worth $40 million in annual revenue
  • Negotiate and execute short- and long-term contracts with customers and vendors
  • Collaborate with Finance, Operations, and the Union Marketing and Sales Teams to generate new business opportunities
  • Build and maintain a database with the monthly financial forecast and the annual operating plan (AOP) for multiple teams

Senior Consultant - Sales

  • Grow and maintain the relationships and business of 500+ customers worth over $783 million dollars in annual revenue
  • Onboard and teach new customers the intricacies of the rail system
  • Partner with customers to create yearly shipment forecasts that help allocate proper resources
  • Negotiate annual and multi-year contracts with customers
  • Lead Quarterly Business Reviews with top 20 customers worth $365 million annually
  • Secured $5.8 million annual business in year-to-date equating to over 90% of my 2024 sales goal

Marketing Analyst

Led market analysis and pricing strategy for a $432 million portfolio, driving business decisions through detailed research and monthly reports for senior leadership. Developed and presented Tableau dashboards, managed financial forecasts, and negotiated multi-million-dollar contracts. Successfully mentored team members and implemented process improvements to enhance data collection and analysis, contributing to business growth.

Marketing Analyst

Drove consistent growth for the company’s top commodities by negotiating contracts and collaborating with cross-functional teams to identify new business opportunities. Developed an ROI calculator to streamline decision-making and maintained financial forecasts and annual operating plans. Led training initiatives, mentoring both new and existing team members on processes and procedures.

Facility Operations Consultant

Achieved two promotions in two years for outstanding performance within Facility Operations. Managed a $10 million equipment fleet, overseeing acquisitions, maintenance, and ROI. Led financial forecasting for a $4 million expense budget and developed a system for equipment utilization and life expectancy to guide future acquisitions.

Education

Bachelors Degree in Business Intelligence and Analytics

Major in Strategic Communications

Bachelors Degree in Marketing

Major in Customer Analytics

Interests

Skills

Technical Skills

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