Please give us some details about the role you want to fill and let us know why you think our client might be the perfect candidate for you.
What happens next?
Our Job Search Specialist Mark Beltran will facilitate the next steps:
Mark will let our client know that you have shown an interest in their professional skills.
You will receive a full job application from our client and might want to offer them a formal job interview if you see the right potential in this candidate.
If you decide that you would like to offer the role to our client, we will help to make the next steps as smooth as possible.
You will be supported by our Licensed Immigration Advisers, who will take care of all visa related aspects of the process of offering our client a job.
Offering a job to our client will be straight forward.
Innovative Digital Marketing Leader with extensive experience in e-marketing, e-commerce, omni- channel and strategy development. Expertise in analysing data and insights from users, for developing sustainable inbound marketing strategies. Builds effective trust based relationships, leading teams to achieve business goals, with a Master of Digital Marketing.
At Omron Healthcare:
• Developed and launched the “Omron Health Sale” market place & content media plans for marketing BoFu (Bottom Funnel) to boost the sales for Brick & Mortars / Pure Players. We surpassed the KPI: Interactions 620%, Clics Social Media & Display 130%, 55% web unique visitors
• Developed the Customer Archetypes for LATAM through research & data analysis to deliver hyper personalized content across the brand’s online and offline ecosystem, resulting in doubling of KPI’s of SM, Web, and Media Plans
• Implemented monthly Digital Mkt Trainings for the first time across all the Company’s areas and LATAM’s most relevant markets
At Nestlé:
• Led the implementation of SaaS / Omni-channel platforms as the most relevant digital project in the business to provide Personalized Consumer Experiences facilitating the consumer journey throughout the marketing funnel
• Digital Activation Manager, for the strategic planning of the Start Healthy Stay Healthy's Global initiative focused on consolidating the digital ecosystem by accelerating the execution of “inbound mkt – omni channel” projects
• Federated the strategic plan & implementation of the first in-house multidisciplinary digital team of 12 people (Community Managers & Digital Mkt associates) in record time (10 months)
• Planned and developed an end to end GlobalDigital Strategy landed on LATAM markets: website platforms, CRM program & e-mail marketing solutions focused on motherhood journey capitalizing on Acquisition, Engagement and Advocacy by coordinating markets on the proper follow-up as well as finance control
Food Industry
Overview: Responsible for planning, developing, and managing Inbound Marketing strategies across Digital Platforms and Capabilities in LATAM
• Plan and execute the inbound marketing strategies for LATAM markets
• Develop eCommerce plans by country per business objectives& retailers’ capabilities
• First Party Data (1PD) plan & implementation
• Salesforce Marketing Cloud solution implementation for LATAM markets (CRM)
• Advise LATAM markets on how to improve their local initiatives about Inbound Marketing and eCommerce
• Media plans evaluation and report analyst
• Work with multi-disciplinary teams to bring projects to life(IT, marketing, finance, sales team, agencies)
Between Jan 2020 and May 2022 worked as a freelance Marketing (Digital Marketing) Advisor
Health Care
• Planned and executed Inbound Marketing strategies across company’s 3 main business categories
• Renewed digital content by type of audiences across the digital ecosystem
• Brought innovative ways of evolving in the digital space and worked with multi-disciplinary teams
• Advised markets on how to bring to life campaigns in each of their available Social Media platforms
• Evaluated and analysed media plans reports
Achievements
• Developed the Customer Archetypes through research& data analysis so we could manage to deliver hyper personalized content across the brand’s online and offline ecosystem.
• Based on data analysis, changed the current Look & Feel across the digital ecosystem (web, emailing program, Social Media) executed in record time
• For marketing BoFu developed and launched the “Omron Health Sale” market place to boost sales for B&M / Pure Players in MX. KPI:Interactions 620%, Display 130%, 55% web unique visitors
• Implemented for the 1st time SM live transmissions andInfluencer’s content strategies focused on families
CRM & Digital Marketing, 2015– 2018
• Digital strategist for Infant Nutrition Brands (MATERNA®, GERBER®,NESTUM®, NAN3®, GOOD CARE®, NIDO®, Comienzo Sano, Vida Sana, BOOST®) responsible for naturally linking the business plans with Inbound Marketing
• Leader of the implementation of SaaS / Omni-channel platforms
• Federated the strategic plan & implementation of the first in-house multidisciplinary digital team (Digital Specialists + Community managers)
• Accountable for launching web platforms
• LATAM & Global Advisory towards Digital Trends,Competitors analysis, Regulations
• Data base and CRM and Social Media content management
• Leader of the implementation of SaaS / Omni-channel platforms as the most relevant digital project in the business to provide Personalized Consumer Experiences facilitating the consumer journey throughout the marketing funnel
• “Infant Nutrition Digital Command Center”, federated the strategic plan & implementation of the first in-house multidisciplinary digital team
Global CRM & Digital Marketing Team, 2014 – 2015
• Digital Activation Manager for the strategic planning of the Start Healthy Stay Healthy's Global initiative focused on consolidating the digital ecosystem by accelerating the execution of “inbound market – omni channel” projects
• Consultant for the Nestlé’s Digital Marketing Communities LATAM, USA, CANADA,AFRICA
CRM & DigitalMarketing, 2005 - 2013
• Planned and developed an end to end GlobalDigital Strategy landed on LATAM markets: website platforms, CRM program & e-mail marketing solutions capitalizing on Acquisition, Engagement and Advocacy by coordinating markets on the proper follow-up as well as finance control
• Social Networks; Strategic planning &implementation in the business by understanding each of the brand's audiences and needs. Outstanding results achieved at a global scale
• Web; Accountable for the launch of the Infant Nutrition brand’s websites leveraging U/I, U/X
• B2C, lifted sell-out through CRM platform over 60% driving positive ROI through cross selling e-mailing strategies
• Masters’ Degree in Digital Marketing
• Bachelor in Business Administration (Marketing)
• Certificate in eCommerce
• Certificate in Social Media
• Google AdWords Certificate
• Media Planning (SEO / SEM, GDN Programmatic, PPC)
• Social Networks strategist, U/I, U/X, CRM (e-mailing)
• DB Management, Data Analysis and Legal Affairs
